Shitty ad. Remember though, the only PC maker that's helmed by a member of the GLBT community is Apple, so, fork up for a MacBook or you'll make Perez Hilton cry.
If not photoshopped; That sounds really sarcastic. Like, he knows it's over the top - so over the top that no one but the densest among us might take that seriously. It shows just how much snark has become a part of our society.
It's, of course, rife with heterosexual privilege. It also illuminates the fact that by becoming consumers (being accepted in the 'mainstream') queers of all sorts don't actually gain equality. They simply become another demographic to be marketed to by the capitalist classes.
Uh, I hate to be a condescending douche, but the reason that works as a satire of homophobia is not because it's over the top, but because gay people have never been excluded from voting and paying taxes. I'd venture to say it's literally impossible to be able to read and understand that billboard without recognizing that it is, indeed, sarcasm. (It's also an old-ass joke into which "gay people getting married" has been inserted, but even without that it couldn't be more obvious.)
As for heterosexual privilege this is rife with, of course, I'm not seeing it. And let's face it, becoming a demographic to be courted by the "capitalist classes" is a sign of equality in this day and age.
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Date: 2011-09-06 06:52 pm (UTC)no subject
Date: 2011-09-06 07:02 pm (UTC)no subject
Date: 2011-09-06 07:22 pm (UTC)no subject
Date: 2011-09-06 08:02 pm (UTC)TBH, if it wasn't so serious, the plug he made on twitter would've been hilarious.
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Date: 2011-09-06 07:45 pm (UTC)no subject
Date: 2011-09-06 08:03 pm (UTC)no subject
Date: 2011-09-06 08:07 pm (UTC)no subject
Date: 2011-09-06 08:19 pm (UTC)no subject
Date: 2011-09-06 08:33 pm (UTC)It's, of course, rife with heterosexual privilege. It also illuminates the fact that by becoming consumers (being accepted in the 'mainstream') queers of all sorts don't actually gain equality. They simply become another demographic to be marketed to by the capitalist classes.
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Date: 2011-09-06 09:00 pm (UTC)no subject
Date: 2011-09-06 09:36 pm (UTC)my point of posting wasn't to praise kenneth cole, but to point out how basic gay marriage is.
folks seem to be taking this in a direction i didnt mean. go figure.
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Date: 2011-09-06 11:07 pm (UTC)no subject
Date: 2011-09-06 11:17 pm (UTC)sure it's a business call from their end, but it still gets out an important message.
and i sure as shit aint gonna buy their goods more cause of a billboard (then again, im not their target audience)
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Date: 2011-09-07 06:43 pm (UTC)no subject
Date: 2011-09-07 09:50 pm (UTC)no subject
Date: 2011-09-08 03:56 am (UTC)for everything else....
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Date: 2011-09-07 02:16 pm (UTC)As for heterosexual privilege this is rife with, of course, I'm not seeing it. And let's face it, becoming a demographic to be courted by the "capitalist classes" is a sign of equality in this day and age.
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Date: 2011-09-06 10:24 pm (UTC)no subject
Date: 2011-09-06 11:16 pm (UTC)