Its smarter for a company to be able to retain employees and not have them go on disability or pregnancy leave. Family planning and employee health is better for a company's bottom line than sticking it to employees for abstract immoral reasons.

There's cynicism, and there's feckless skepticism. Both are useless, but the latter is even worse.

Very few companies will follow Hobby Lobby into the breach. Hobby Lobby itself may find its competitive position diminished, as they have staked their banner on limiting opportunities for women. From my limited experience, Hobby Lobby's main customer base is also women.