It depends who you're working for. If your organization tells you to say Obama's doing a frickin' kickass job and by tomorrow morning rainbows will be shooting out of everyone's asses, and you don't do that, you lose your job; similarly if your organization tells you to say Obama eats live babies and is forming a Gestapo to round up white people and ship them to internment camps, and you don't do THAT, you also lose your job. If your organization doesn't make you report what they want reported, you don't live on this planet.